You do not need to reserve a seat. You can buy a ticket at the KEISEI Counter on arrival level 1st floor. Information of facilities (ticket booth) and service in Narita Airport is here
・Kantetsu Bus (15min. 440yen) or Tsuku Bus (20min. 300yen) < Timetable> ・Taxi (15min. 3,000yen) ( from Tsukuba Center, fare will be about 3,000yen, 15 minutes.)